Tours / Florence Fashion Tour - Private Tour of the Florentine Fashion

Florence Fashion Tour: Visit one of the world's Fashion Capital

Italian fashion originated in Florence during Roman times and later spread with medieval fabric merchants. The first fashion show in Italy took place in Florence at Villa Torrigiani on February 12, 1951, while the second was in the Sala Bianca of Palazzo Pitti. How could we miss an appointment with the most famous fashion museums in Italian history?

We will start our Fashion Tour from the Palazzo Spini Ferroni, home to the Museo Ferragamo.

The museum was opened in 1995 it is the first museum in the world dedicated to the creations of a Fashion Designer. Inside the museum you will find more than 10.000 models of shoes created and owned by Ferragamo from the 1920s until 1960. The museum also includes films, press cuttings, advertising materials, clothes and accessories from the 1950s to the present day, which documents the entire range of activities of Salvatore Ferragamo since his return to Italy from the United States in 1927, until his death.

Then our Fashion Tour of Florence will continue through Via Tornabuoni the street of fashion and luxury shopping, home to high-end boutiques and jewellers. Admiring windows of fashion boutiques, we will reach next fashion museum in Florence the Gucci Museum housed in a 14th century building at the Piazza della Signoria, in the heart of Florence, a completely renovated construction inside the building of the Court of Mercatanzia.

The Gucci Museum tells the story of the Italian fashion and leather goods manufacturer, from its early start in the city of Florence to the global biggest-selling Italian brand that it is today

This Museum shows a very rich and beautiful collection of suitcases, hand bags, purses, silk scarves, clothing and jewelry created by Guccio Gucci from its beginnings in Florence in 1921. After the fascinating history of the Florentine fashion house (Maison Fiorentina), which is admired all over the world, your tour guide will accompany you into a trendy café, popular with the locals of Florence, for an aperitif as glamorous as the tour you have taken!